The Scroll Lab Blog: Landing Page Lessons From the Trenches

Get practical insights on messaging, wireframes, testing, and optimization — everything you need to create high-performing landing pages and keep improving them over time.

Should You Use a Landing Page Builder or Your Website Builder (CMS)?
Landing Page

Should You Use a Landing Page Builder or Your Website Builder (CMS)?

Choosing between your CMS and a landing page builder isn’t philosophy. It’s about control, speed, and testing.
Estimated Read time:
3 minutes
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Why You Should Include a Problem Section on Your Landing Pages
Landing Page

Why You Should Include a Problem Section on Your Landing Pages

Buyers don’t care about your product until they feel seen. That’s why the author always opens B2B pages with the problem — it’s not negative, it’s honest, and it earns attention.
Estimated Read time:
3 Minutes
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Tofu Paid Me to Roast Their Homepage (Here’s What I Told Them)
Roast

Tofu Paid Me to Roast Their Homepage (Here’s What I Told Them)

Tofu asked for a homepage audit — and got a reality check. This post breaks down what actually matters when buyers land, skim, and decide whether to bounce or go deeper.
Estimated Read time:
4 minutes
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