Practical Strategies for High-Performing Pages.

Get practical insights on messaging, wireframes, testing, and optimization — everything you need to create high-performing landing pages and keep improving them over time

What is a landing page?

What is a landing page?

Want better results from your B2B SaaS pages? This post explains why clear structure and sharp focus turn clicks into conversions—by guiding visitors with intent, not noise.

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Why I Lead with the Problem on B2B Landing Pages (Yes, Even Above the Fold)

Why I Lead with the Problem on B2B Landing Pages (Yes, Even Above the Fold)

Buyers don’t care about your product until they feel seen. That’s why the author always opens B2B pages with the problem — it’s not negative, it’s honest, and it earns attention.

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Tofu Paid Me to Roast Their Homepage (Here’s What I Told Them)

Tofu Paid Me to Roast Their Homepage (Here’s What I Told Them)

Tofu asked for a homepage audit — and got a reality check. This post breaks down what actually matters when buyers land, skim, and decide whether to bounce or go deeper.

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