Should You Use a Landing Page Builder or Your Website Builder (CMS)?

‍

If you're in-house and trying to figure out whether to stick with your company’s CMS or spin up a landing page builder, here’s a simple breakdown to help.

This isn’t a philosophical debate. It’s a practical one.

I’ve been in-house. I’ve been on the hook for launching 20 campaigns by the end of the quarter. And I’ve had to make this exact decision.

When deciding whether to use your CMS or a landing page builder, these are the 3 areas I’d evaluate:

1. Control

• Can you change headlines, layout, or structure without a developer?
• Can you edit CTAs, flow, or blocks without opening a ticket?
• Is it easy to match brand guidelines or do you have to hack your way there?
  

2. Speed

• How fast do you need to launch new pages?
• Are you shipping dozens of campaigns or experimenting with new segments?
• Does your current setup create a backlog or add bloat to the main site?

3. Testing

• Can you run experiments or A/B tests inside your CMS?
• Do you need a developer just to test a headline?
• Does your CMS support multiple variations or split traffic?

To summarize:

• Choose CMS if you have strong control, a flexible backend, and a dev team that prioritizes marketing needs.
• Choose a builder if you need speed, control, and fast learning loops without depending on others.

‍

‍