Xiaomi: Smartphone Market Leaders in India

Chinese smartphone makers Xiaomi trumped its competition in the Indian market by maintaining pole position. The handset giants are leaders in the market with 29.9% share according to International Data Corporation (IDC) for April-June quarter. The nearest competition to Xiaomi is Samsung with 23.9% market share.

However, the reports left Indian consumers confused. This is due to another recently released report by Counterpoint Research which had put Samsung ahead of Xiaomi. The 3rd and 4th position were taken up by other Chinese smartphone makers, Vivo and Oppo, respectively. Aamir Khan featured in advertisements of Vivo V9 which helped them drive offline sales during the market.

According to IDC’s report, one out of every three smartphones sold in India were Xiaomi handsets. Moreover, the company is leaders in the online segment with almost 55% share for the seventh consecutive quarter. At the second position were Huawei with its strong online presence due to Honor phones. They had an all-time high of 8% market share in the online segment. Xiaomi’s shipments grew by 10% and saw a growth which was more than two-fold annually.

Other online-focused vendors with online exclusive launches were OnePlus with its new launch OnePlus 6, Realme with Realme1 and Asus with Zenfone Max Pro series.

“Our mission to deliver amazing products at honest pricing has changed people’s lives and started a new chapter in the mobile Internet era in India and I believe we will become an even bigger part of people’s lives,” reacted Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

During this quarter, smartphone companies shipped a total of 33.5 million units to India. This saw a 20% year-over-year growth. According to Canalys, another research firm which placed Samsung above Xiaomi, reported that both smartphone companies shipped a total of 9.9 million units.

“The market, however, is seeing rapid consolidation at the top end, as the top 5 vendors made up 79 percent of the smartphone market in 2Q18, marginalising smaller brands,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.

 

By Abhishek Aggarwal

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