Xiaomi: Smartphone Market Leaders in India

Chinese smartphone makers Xiaomi trumped its competition in the Indian market by maintaining pole position. The handset giants are leaders in the market with 29.9% share according to International Data Corporation (IDC) for April-June quarter. The nearest competition to Xiaomi is Samsung with 23.9% market share.

However, the reports left Indian consumers confused. This is due to another recently released report by Counterpoint Research which had put Samsung ahead of Xiaomi. The 3rd and 4th position were taken up by other Chinese smartphone makers, Vivo and Oppo, respectively. Aamir Khan featured in advertisements of Vivo V9 which helped them drive offline sales during the market.

According to IDC’s report, one out of every three smartphones sold in India were Xiaomi handsets. Moreover, the company is leaders in the online segment with almost 55% share for the seventh consecutive quarter. At the second position were Huawei with its strong online presence due to Honor phones. They had an all-time high of 8% market share in the online segment. Xiaomi’s shipments grew by 10% and saw a growth which was more than two-fold annually.

Other online-focused vendors with online exclusive launches were OnePlus with its new launch OnePlus 6, Realme with Realme1 and Asus with Zenfone Max Pro series.

“Our mission to deliver amazing products at honest pricing has changed people’s lives and started a new chapter in the mobile Internet era in India and I believe we will become an even bigger part of people’s lives,” reacted Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India.

During this quarter, smartphone companies shipped a total of 33.5 million units to India. This saw a 20% year-over-year growth. According to Canalys, another research firm which placed Samsung above Xiaomi, reported that both smartphone companies shipped a total of 9.9 million units.

“The market, however, is seeing rapid consolidation at the top end, as the top 5 vendors made up 79 percent of the smartphone market in 2Q18, marginalising smaller brands,” said Upasana Joshi, Associate Research Manager, Client Devices, IDC India.


By Abhishek Aggarwal

Latest Posts

  • One Punch Man Game: All You Need To Know

    One Punch Man Game: All You Need To Know0

    Right after the first post-announcement trailer for One Punch Man: A Hero Nobody Knows’ revealed confirmation that additional of four more characters to the game. Saitama himself and other characters were already to be part of the squad, though the newest trailer focuses on the villains that you’ll encounter. Vaccine Man, Mosquito Girl, Carnage Kabuto,

  • Top 7 Hill Stations You Have To Visit In South India

    Top 7 Hill Stations You Have To Visit In South India0

    From the stressful environment of the cities, people always want a getaway and let them loose. What’s the perfect place you ask? Well, These Hill Stations might do the job. Here is a list of Top 7 Hill stations in South India in My Opinion: Kodaikanal (Kodai) Referred to as the ‘Princess of Hill stations’,

  • Top 5 Best Breweries In Bangalore

    Top 5 Best Breweries In Bangalore0

    After a long and tiring week, sometimes all you want to do is get a few cold beers with some friends and move your body to them groovy tunes. When you are in the Garden City of India, you do not have to scramble too hard to find a great place to have a wonderful


Leave a Comment

Your email address will not be published. Required fields are marked with *

Latest Posts

Most Commented

Featured Videos