‘Unhealthy’ Marketing In The Name Of Health

Marketing spiels for a ‘healthy you’ that brands would have you believe. There are many ways in which these genius marketers would indirectly hint that some practices or foods are good for your health. This article will take you through some of these applications so read on.


  • Dieting:

These short term habits where you have to deprive yourself of some food are actually a very bad habit. Firstly, almost everyone that goes on a diet will end up regaining that weight. Secondly, weight fluctuations can have a lot of side effects that can end up harming your physical as well as mental health. This is because you end up thinking that your health, worth, and life is measured in weight.


  • Gluten free food:

People who don’t have a gluten intolerance or Celiac disease and avoid gluten can face negative results on their health. Gluten contains flour that is enriched with Vitamin B and not eating these foods we can end up getting deprived of the same.


  • Supplements:

Few supplements have real, well-conducted studies to back them up. There are some that appear to have some benefit. However, many are just pure placebo effect. Don’t get me wrong, sometimes placebos can actually help people because what you believe is powerful in shaping what you experience. Nonetheless, we can’t deny the fact that they are actually not healthy.


  • Marathons:

If you can run a marathon, then you’re probably very healthy. However, any physical therapist will tell you that long-distance running is terrible for your knees. There are much better ways to maintain heart health.


  • “Healthy” ice-cream:

These brands boast of a really low calorie count and say that you can eat a tub of it without any ill-effects. This encourages you not to listen to your internal cues of hunger and fullness. Moreover, foods that are labeled as “healthy” tend to make people overeat.


  • Drinking juices:

These juices maybe rich in vitamins and minerals, however, juicing removes a lot of fiber from the vegetables and fruits. The fiber which helps in increase fullness, lower cholesterol, control blood sugar, and regulate bowel movements.



By Abhishek Aggarwal

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