Advertising in India is growing at a tremendous pace and quickly becoming a multi-billion dollar market. It has achieved a prominent globalization and today India is the largest advertising country in the world. The Indian advertising industry is creating stories in such a way that it connects with the audience. Stay at home or go outside, you will be able to see an advertisement of some sort everywhere. It is very difficult to sell products or services to a country of 1 billion diverse people. Therefore, it is necessary to customize and personalize the advertisement according to each group. The competition is high and with the booming economy everyone wants their product to sell. This article will take you through some of the top advertising agencies in India and what makes them the winners in today’s competitive market.
Ogilvy and Mather
Ogilvy and Mather is the leading advertising agency in the country right now. With the head office in Manhattan, it operates in over 450 offices in 120 countries. Their devotion to the brand is what defines this company. Some of the remarkable work by the agency are their campaigns for Fevikwik and MP Tourism.
FCB Ulka is a full service advertising agency and one of the biggest in the world. It is owned by Interpublic Group and was merged with Draft Worldwide in 2006. It reflects the need of the brand and not the personality. Their campaign for Horlicks and Levis are some of their most notable works.
Laudco Media is India’s first ISO certified digital marketing agency with ad inventory in over 160 countries. They run ad campaigns on desktop and mobile worldwide. Their clientele includes Flipkart, Vice India, and Lufthansa. They believe in making brands matter.
4. Lowe Lintas
Lowe Lintas is an Indian advertising agency with its headquarters in Mumbai. It employs nearly 1000 people in 8 Indian cities. Lowe Lintas is credited as the agency which gave India its first television commercial. It recently did campaigns for Swiggy and Surf Excel.
McCann is a prominent name in the Indian advertising industry and is working towards the impact that advertisement has on the lives of the masses. It has created some of the best known and most iconic campaigns. These include campaigns for Coca Cola and Paytm.
6. Leo Burnett
Leo Burnett is a Chicago based advertising agency with over 9000 employs across the globe. The company was awarded the ‘Worldwide Agency of the Year’ in 2004. Their most notable campaigns have been of Amazon Prime and Limca.
Some other significant agencies are Mudra Communications, Dentsu, Contract Advertising, and Grey Worldwide to name a few.
By Abhishek Aggarwal