Sex Toy Ad on Billboard Is Empowering Women

Well, it is said that you can use sex to sell anything. Apparently, it’s not true when it comes to women’s pleasure. But breaking the stereotype, a sex toy billboard in Toronto, Canada, is telling women to ‘scream your own name.’ The cheeky ad was created to promote the new ‘Womanizer’ vibrator by Wow Tech Group sex toys.

The giant billboard advertisement of Womanizer sex toy has been staring down at the people at Toronto’s bustling QEW. People are actually admiring the poster.

Our Poop Contains Plastic Says Study

The billboard has spent three weeks located alongside one of Toronto’s busiest highways (the QEW at the 427), and the agency told Ad Week that it has set an endurance record for ads of its kind in North America. Usually, this kind of posters receive complaints within a matter of days. But it is a miracle that the current billboard has seen the light of day for a full three weeks.The longer it stays up, the more barriers it will break down when it comes to society’s standards for selling sex.

Breaking the stereotype

Such campaigns are not expressly prohibited by advertising laws historically. But neither regions of a newspaper’s classified ads or specialist publications as prudish media companies becomes ready to change the stereotype as they shy away from such content and the controversies they can generate.

thescrolllab/Sex Toy Ad on Billboard Is Empowering Women
Image courtesy – narcity.com

According to Stephanie Keating, the Marketing Manager at Wow Tech Group, advertisements focused solely on women’s pleasure are often rejected by ad companies. While men’s sexual health-ads such as condoms and lubricant, sold by mainstream companies are common in the advertisement world.

“We approach every media buy with trepidation, as we never know if our investment is going to see the light of day.” explained Keating, according to Adweek. She also said that regardless of the medium, their ads have been censored even when they contain no explicit content. But for the moment, she’s enjoying a rare moment of victory. It is a big win for the company as well as the whole industry.

Wow Tech Group worked with PinkCherry retailer and design firm, The Garden to come up with this content design idea. Where other sex toys ad always focuses on men, this ad is empowering women.

Japan Is Encouraging Their Dozy Employees To Take Work Time Naps

This bold move of the company has made international headlines. Many of the marketing experts are saying that it is one the best content strategy used till now.

Fans of the billboard, many of whom are in marketing themselves, took to Twitter to praise the clever ad. 

“File this under ‘I wish I’d written that,'” one person wrote. Another added: “Wish I had named this product and written the billboard headline. Wittiest as I’ve seen in years.”

Source – narcity.com, thedrum.com, upworthy.com, adweek.com, dailymail.co.uk

Latest Posts

  • One Punch Man Game: All You Need To Know

    One Punch Man Game: All You Need To Know0

    Right after the first post-announcement trailer for One Punch Man: A Hero Nobody Knows’ revealed confirmation that additional of four more characters to the game. Saitama himself and other characters were already to be part of the squad, though the newest trailer focuses on the villains that you’ll encounter. Vaccine Man, Mosquito Girl, Carnage Kabuto,

    READ MORE
  • Top 7 Hill Stations You Have To Visit In South India

    Top 7 Hill Stations You Have To Visit In South India0

    From the stressful environment of the cities, people always want a getaway and let them loose. What’s the perfect place you ask? Well, These Hill Stations might do the job. Here is a list of Top 7 Hill stations in South India in My Opinion: Kodaikanal (Kodai) Referred to as the ‘Princess of Hill stations’,

    READ MORE
  • Top 5 Best Breweries In Bangalore

    Top 5 Best Breweries In Bangalore0

    After a long and tiring week, sometimes all you want to do is get a few cold beers with some friends and move your body to them groovy tunes. When you are in the Garden City of India, you do not have to scramble too hard to find a great place to have a wonderful

    READ MORE

Leave a Comment

Your email address will not be published. Required fields are marked with *

Latest Posts

Most Commented

Featured Videos