Comedy movie stars Seth Rogen and Evan Goldberg recently announced the launch of Houseplant. It is a recreational Canadian cannabis company in collaboration with Ontario-based grower Canopy Growth.
“Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does,” the company said in a press release.
The film collaborations of Seth Rogen and Evan Goldberg – including Superbad, Pineapple Express and Sausage Party – have been successful and, in the case of The Interview, nearly triggered a war between the US and North Korea.
The Houseplant websitefeatures a retro-inspired design. It explains that the company hopes to educate people about cannabis as well as provide it.
“We have a moral obligation to build an industry that commits to changing the injustices that continue to exist,” the website reads. “We are committed to working closely with other industry leaders, legal teams, politicians, and non-profits to help those negatively impacted or convicted by minor, non-harmful cannabis acts.”
3 categories to choose from
Houseplant plans to release three cannabis strains “designed to satisfy both expert and new users” in Canada in the upcoming months. It is hoping “to ensure an intuitive shopping and consuming experience for customers.” The first, Houseplant Sativa, will be available beginning next month through provincially regulated retailers and online in British Columbia. It will be followed by Houseplant Hybrid and Houseplant Indica, with each strain having its own easily identifiable design.
The company will offer dried cannabis flower, soft-gel capsules, and pre-rolled joints nationwide and will be operated in Toronto. Houseplant “is dedicated to quality, education, guidance, and elevation of cannabis to enhance the lives of Canadians.”
In October 2018, Canada became the first industrialised nation and the second country in the world to legalise marijuana.
Under the new law, Canadian citizens are allowed to carry up to 30 grams of cannabis in public, and each household can grow up to four marijuana plants.
Source – independent.co.uk, hightimes.com, people.com, cnbc.com,