Trai Mandate Might Push OTT Apps And Affect The DTH Industry

    The new Trai(Telecom Regulatory Authority of India) framework received a lot of complaints from subscribers about the rising prices of their monthly subscriptions. Also, the subscribers found the migration to the new channel packs a very tedious process. At the same instance, over-the-top applications like Hotstar, Netflix, Zee5 and more are feeding on a lot of attention from the audience because of the top-rated shows.

    The consumers are more attracted to these applications as they are more affordable and the range of content on these platforms is quite good.

    Widespread distribution of OTT applications

    Before Reliance Jio came into the telecom industry, people barely used to consume video content online. Watching a YouTube video on a smartphone was a great deal because data packs were very expensive. However, the scenario has changed. We are getting to see a lot of very cheap data packs which have immensely increased video consumption. Also, a lot of OTT application like ZEE5, Hotstar, and others are offering data plans as freebies. This led to an increased traffic to these applications. Another advantage is the personalized recommendation which these apps can make. Hence, subscribers can watch what they like, and what genre they prefer, rather than being tied down by having to watch whatever is broadcasted. applications might overthrow the DTH Industry.

    The difference in Rates.

    Being a very combative industry, there is also the pricing factor which has been driving the OTT fever in India. People are opting for cheaper plans and data tariff wars have bruised the industry, the telecom operators now want to set themselves apart from these OTT apps. As a result, many subscribers are getting access to these apps free of cost. This is in high contrast to the DTH industry where subscribers pay a fixed monthly rental.

    However, the difference in pricing comes even when you are paying for these apps.
    Hotstar’s Rs 365 VIP plan shall give you the privelege to watch Live cricket, Premier League matches and Formula 1 races along with other premium content. Compare the same packs on your DTH subscription, and you will be surprisingly paying a similar amount on a monthly basis instead of the annual subscription, hence the cost difference is inevitably high!

    Good Omens: The Apocalypse Is Here

    Aftershock in the Industry.

    In such cases, it is but natural that people are attracted like a magnet towards the OTT applications. With the impressive quality of shows on these platforms, massive investments from the companies and increased data consumption will contribute to this factor. It can also be said that the coming of the new Trai tariff regime has somewhat shot the transitions as many subscribers are thinking that they are shelling out more for their subscription. But, it is also worth keeping in mind that since DTH is such a highly penetrated and reliable form of the broadcasting system, the reasons are not yet compelling enough to make the subscribers do a complete flip to OTT platforms.

    Food for thought! What do you want to choose?

    Latest Posts

    • One Punch Man Game: All You Need To Know

      One Punch Man Game: All You Need To Know0

      Right after the first post-announcement trailer for One Punch Man: A Hero Nobody Knows’ revealed confirmation that additional of four more characters to the game. Saitama himself and other characters were already to be part of the squad, though the newest trailer focuses on the villains that you’ll encounter. Vaccine Man, Mosquito Girl, Carnage Kabuto,

    • Top 7 Hill Stations You Have To Visit In South India

      Top 7 Hill Stations You Have To Visit In South India0

      From the stressful environment of the cities, people always want a getaway and let them loose. What’s the perfect place you ask? Well, These Hill Stations might do the job. Here is a list of Top 7 Hill stations in South India in My Opinion: Kodaikanal (Kodai) Referred to as the ‘Princess of Hill stations’,

    • Top 5 Best Breweries In Bangalore

      Top 5 Best Breweries In Bangalore0

      After a long and tiring week, sometimes all you want to do is get a few cold beers with some friends and move your body to them groovy tunes. When you are in the Garden City of India, you do not have to scramble too hard to find a great place to have a wonderful


    Leave a Comment

    Your email address will not be published. Required fields are marked with *

    Latest Posts

    Most Commented

    Featured Videos