Bengaluru-based ride-hailing platform Ola confirmed last week that they have launched their services in 3 cities in the UK; Liverpool, Birmingham, and Reading, after local councils granted the platform with both cabs and private hire vehicle (PHV) licenses.
Ola took this decision with the aim to overtake Uber as the region’s top ride-hailing firm. A fleet of bright green Bajaj and Piaggio autorickshaws was rolled out on March 22 in Liverpool. And the company reportedly offered customers free rickshaw rides on the first day around the Liverpool city centre.
“I have been driving passengers around the city today and have really enjoyed the chance to discuss the challenges that the community faces and how we can help with our new technology. We are celebrating bringing more travel and employment choices to the people of Liverpool with our ride-hailing app with the help of the community choir,” Financial Express quoted Ben Legg, managing director of Ola UK, as saying.
Ola’s strategy in the UK follows a different approach, focusing on driver empowerment. Ola says it will pay a larger share of the fares to its drivers compared to Uber, charging only 10% commission compared to 25% charged by its competitors. Ola will also be benefitted by being the only app that can be used by both black cabs and private hire vehicles. Ola black cabs do not peak, which means they will be cheaper when other private hire vehicles are in high demand.
Ola is also offering a 50% off on the first ride for customers downloading the app before April end. Ola plans to expand to several other cities across Northern England in 2019.
Source – overdrive.in, thenewsminute.com, indiatimes.com, yourstory.com