India is witnessing an increase in people consuming over-the-top (OTT) content online. The most used platforms for this are Netflix and Amazon Prime. However, in 2015, Star India launched their own player in the market in the form of Hotstar.
This industry has been growing by the day becoming a multi-million dollar sector with companies spending millions of dollars in promotions and advertisement. This article will take you through the comparison of the 3 companies based on different aspects.
Netflix has the biggest amount among the three. Moreover, it has 3 tiers for the subscription model. Netflix has plans starting at Rs. 500 (Basic) and has other rates for Standard (RS 650) and Premium (Rs 800) subscriptions. The first month is free for all users as of now.
On the other hand Hotstar is priced at Rs 199 per month for its premium content, however, a lot of the content is also free.
Amazon Prime is the cheapest of the lot. Its yearly subscription costs Rs 499 which comes up to about Rs 42 a month. Moreover, a Prime membership has added benefits for shoppers on the Amazon website including free and one-day delivery models.
All three platforms boast of large content in the form of movies and tv shows. However, Netflix trumps its competition in this department. Its large selection of documentaries and classics and on top of it the Netflix Originals like House of Cards, Daredevil, Stranger Things, Orange is the New Black does make the scale heavier for them.
However, in terms of Hindi movies, Amazon Prime surpasses Netflix. They have newer movies such as Sultan, Kabali and Fan, as well as older movies such as Dilwale Dulhania Le Jaayenge.
Hotstar, on the other hand, has most TV Shows from the Star Parivaar. It also has a fairly decent collection of movies as well as HBO on its paid tier. However, Hotstar’s major subscribers list is the sports-consuming audience.
If we talk about the user interface, according to me, Netflix has the best of the lot. It’s more user-friendly and you are able to see newly added content, your bookmarked shows/movies, and the ‘Continue Watching’ section on the top.
Amazon Prime offers a similar experience. However, it faces some issues with the episode last-played. It allows users to change the subtitles size and informs about the data used on an hourly basis.
Hotstar has the least user-friendly experience out of the 3 platforms. Users have complained that the loading screen is sluggish, however, the overall experience is pretty decent.
To sum it up, if you are looking for the best content, you should choose Netflix, best price will be Amazon Prime, and if you love sports, Hotstar is the best option.
By Abhishek Aggarwal