Cheeky Ad Takes A Dig At Banksy’s Shredded Painting

Last week the art world felt shockwaves when mysterious street artist, Banksy’s painting, “Girl With Baloon” self destructed. The painting was up for sale at London’s high-end auction house Sotheby’s for £1,042,000 ($1.4 million, 1.2 million euros).

The British artist posted a video on Instagram in the wake of the prank accompanied by a quote attributed to Pablo Picasso – “the urge to destroy is also a creative urge”. He said he had fitted the shredder in case the painting should ever be put up for auction — where its final price set a joint record for his work.

The female European collector who was the successful bidder for the painting was left in shock at first when the painting shred itself. However, the painting which has been retitled “Love is in the Bin” is said to be more valuable than before.  Sotheby’s quoted her as saying: “When the hammer came down last week and the work was shredded, I was at first shocked, but gradually I began to realize that I would end up with my own piece of art history.”

“Banksy might think that by destroying his art he’s undermining capitalists who buy it, but he’s wrong,” commented Mikael Faujour of the specialist French art magazine Artension. “The leftovers from this destruction will acquire a new prestige and additional monetary worth,” he said. The painting is said to be more than 2 million dollars euros now. That’s almost double of what it was priced at before.

People have been quick to respond and accused Sotheby’s of being in on this prank. Art experts have questioned how it is possible to pull this off without their knowledge. All artworks and paintings are carefully studied before going under the hammer.

However, Banksy’s stunt has inspired many witty responses by brands and artists, including IKEA Bulgaria and Coca-Cola Australia.  Now, creative agency Garlic Sofia has created a response to the art stunt for Scotch Tape Bulgaria as a side project.

The cheeky ad makes fun of the “Girl With Balloon” painting and shows how effective its magic tape is. The tape is so strong and capable of mending rips that it can apparently fix the infamous painting as well.


By Abhishek Aggarwal

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