Ather Energy: To Rule Over The Two-wheeler Market Industry In India!

Ather Energy, a Bengaluru based electric two-wheeler manufacturer is in full swing in the two-wheeler segment. The founders of the company were two IIT Madras geniuses: Tarun Mehta and Swapnil Jain. The company started its operations in 2013. The electric vehicle startup started faring extremely well with investments from Tiger Global, Hero MotoCorp, and even the founders of Flipkart pitched in as its investors by the year 2015.

In Feb 2016, the team showcased its first product- S340 and got everybody excited about. It had a cost figured around Ex-showroom price of ₹1,03,284, which has an acceleration of 5.1 seconds in 0-40 km, 20 NM torque, 15-degree gradation, 60 km to 70 km range after a full charge. Furthermore, it comes with a standard installation, charging cable and a year’s subscription of Ather One and company’s service plan. All features sorted and good to go!

And their other model- Ather 450 offers you an Ex-showroom price of ₹ 1,17,474 and has an acceleration of 3.9 secs from 0-40km, a range of 70kms, an 18-degree gradation plus 20.5 NM of torque.

Ather energy innovating markets

Did you know that the Ather scooters are connected to a mobile app ‘Ather One’? It helps the user with Navigation, parking spots, and also finding charging points! Ather One also aids the vehicle owners with service details and unlimited rides, where one doesn’t have pay for charging the vehicle. Isn’t that such an advantage? If you charge the scooter at home, the cost will be reimbursed. Pretty cool stuff. The vehicle charges up to 80% in less than an hour’s time!

It has a touch screen dash that displays the Vehicle control unit (diagnostic system) to constantly monitor the rider’s behaviour, GPS as well as an indicator that shows the remaining range left before you have to charge the vehicle yet again.

The vehicle has revolutionized the world of commuting with ‘0‘ carbon footprint which provides the Bangaloreans with a more efficient and effective way of commuting in the city without destroying the environment. Hats off to such a brilliant move by the IITians.

The demand for the bikes is so much that the capacity of the 6500 bikes manufacturing unit isn’t sufficient enough. The ‘HYPE’ is real as there is a huge waiting period for these bikes (approx 9months). The company has confirmed that it will expand its branches in various cities in the country starting with Chennai.

All power to you, Ather Energy!


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