In the 1990’s when blogs first appeared, they were mainly meant to be personal online journals, where people would provide detailed accounts of their lives. At the time, blogs were traditionally and specifically built websites that had to be updated and uploaded by the blogger. This limited the number of bloggers to only those who knew how to build and upload web pages on their own. Back then, this was easier said than done. It wasn’t until the late 1990s when LiveJournal followed by Blogger developed platforms that didn’t require specialised tech knowledge, it was after this that blogging really expanded in big way. In the early 2000s, WordPress was started and quickly grew into one of the most used blogging avenues.
Blog marketing is the process of reaching your home business’ target market via your content. Initially, most business owners had a blog separate from their websites, but nowadays, blogs and websites are integrated for ease of use and navigation. Many business owners use blogging platforms, such as WordPress, for both their site and blog. Other businesses integrate their online store and their blog into one place. Offering the blog as an additional service rather than as a selling point. Further, as blogging becomes increasingly easier to start and capitalise on, many people have created businesses from blogging alone. Instagram is full of such creators.
Lets review some pros and cons of Blog marketing as we try to develop a better understanding of the same, starting off with the pros.
- Basically free to Start and Run. While there are free blogging platforms, such as Blogger and WordPress.com, to maintain a professional appearance that allows for your unique brand to shine through, use a self-hosted option, such as WordPress.org. For the cost of a domain and web hosting, you can have a customised blog marketing for you.
- Easy to Use. Most blogging platforms are simple to use. If you can copy, paste, type, drag & drop and upload, you can have a professional looking blog.
- It can make money beyond your product or service. You can accept advertising, promote affiliate products and get sponsors, adding additional sources of revenue to your business.
- Improves Search Engine ranking. Google, in particular, likes to find and rank new content, and many entrepreneurs use blogging specifically for search engine optimization (SEO)
- Connect with Your Market. While most businesses now use Twitter and other social platforms more than blogs for engagement, blogs can allow you to have a conversation with your market. This gives you the opportunity to build trust and rapport, as well as get feedback and provide customer service.
- Allows you to show your expertise to gain trust and credibility with your market. People like to know who they’re doing business with. With a blog, you can prove you’re an expert, provide helpful tips and other valuable information, all of which help consumers feel good about spending money on your product or service.
The Cons of Blog Marketing:
- Time-Consuming. Creating new content and updating your blog can take a significant amount of time. Hiring freelance writers and a virtual assistant, or using private label right content can help. Needs a Constant Stream of Ideas. Along with time, having something new blog about is one of the biggest challenges bloggers face.
- It can take time to see results. The Internet is overloaded with information, so getting people to your blog takes time.
- It needs to be marketed too. You’re using the blog to market your business, but for it to work, people need to know about it, which means you have to find your target market and entice them to your blog.