A logo is one of the most important branding investments a company can make. A logo has many aspects to it like the shape and the color. However, what makes it really great is the meaning behind it. Most of the times, we fail to see the message behind the logos we see on a daily basis. This article will take you through some of the most famous logos which have a hidden meaning behind them.
Baskin-Robbins is a well known American ice-cream brand. It is extremely popular for its 31 flavours for each day of the month. If you look closely, the BR in the logo doubles as the number ‘31.’ “The 31 stands for our belief that our guests should have the opportunity to explore a fun, new ice cream flavor every day of the month,” VP of Marketing, Carol Austin said.
Toblerone is one of the most popular chocolate brands in the world. It is made in the city of Bern in Switzerland. The word ‘Bern’ is hidden in the word ‘Toblerone.’ Moreover, hidden inside the logo of the brand is a silhouette of a bear. This is because Bern is also called the ‘City of Bears.’
The logo for tortilla chips and dips manufacturer Tostitos is a proper example of “once you’ve seen it, you can’t un-see it.” The two “T’s” in the logo are in shape of people dipping a tortilla chip in a bowl of salsa on the top of the letter ‘I.’
FedEx is one of the biggest shipping company in the world. It is known for its express delivery and precision. This is exactly what its logo also displays. The negative space between the “E” and the “X” form an arrow moving forward.
Amazon recently became only the second trillion dollar company in the world. Mostly because it is a one stop shop for everything from A to Z. Moreover, if you look closely, not only does the orange arrow represent a smile, but it also connects A and Z to indicate that the company sells everything.
Many people have often argued that the logo of Hyundai only represents the initial of the company name. However, the South Korean car manufacturer’s logo is actually 2 people i.e the client and the salesman, shaking hands.
Unilever is a global consumer goods company. Moreover, it is actually the world’s largest one in this industry. Unilever’s logo was designed to include a little bit of everything. It is actually made up of icons representing different aspects of sustainable living.
By Abhishek Aggarwal